Over the past decade, tech-savvy firms like Amazon, Uber, and Netflix have conditioned customers to expect service that is personalized for them, accessible on-demand across multiple channels, and responsive to their needs at that exact moment. These companies are adopting a mentality described as “care is the new commerce.” This mentality focuses on eliminating

Customer retention is when you hold on to customers you have spent money to acquire. This set of customers is supremely important for any business today. Many companies don’t realize the importance of customer retention, focusing more on acquisition, and sometimes leaving their existing customers unsatisfied. Acquiring new customers is 5 to 25 times