Traditional A/B tests focus on finding the optimal version of your website to maximize conversions. Therefore, there is a cost that you incur as you get after-the-fact data results (i.e. a sizable portion of your traffic is routed to a losing variant directly reducing your business metrics). However, our research team has revolutionized A/B tests by leveraging AI and taking conventional testing to the NEXT LEVEL. Our AI-enabled A/B testing DYNAMICALLY increases the traffic in favor of better-performing ones. As a result, it maximizes conversions in real-time giving you a much greater ROI.